Expertise
Specializing in digital marketing, content creation, web & graphic design
I’m a digital marketing specialist and visual storyteller who helps organizations communicate their mission through thoughtful strategy and compelling media. Combining video, photography, design, and web content with data-driven and AI-supported insights, I create campaigns that build connection and expand reach.
My experience includes social media strategy for the world’s largest veterinary teaching hospital, political and advocacy campaigns, digital advertising for recruitment and outreach, fundraising through online platforms, and email marketing to strengthen community engagement and achieve campaign goals. I’m always testing new ideas, analyzing results, and refining strategies.
Marketing & Social Media
Digital campaigns on all major platforms
Social listening and trend monitoring
Targeting audiences with ads
Written and visual content generation
Display and search ads
AI enhanced analytics, strategy and goal tracking
Video & Photography
Concept development
Video filming and editing
Video graphics
Digital photography with flash
Photo optimization
Web Design
Website planning and wireframes
Responsive, mobile-friendly design
Landing pages for campaigns
Page layout and hierarchy
HTML/CSS/Bootstrap
Content Management Systems
Answer Engine Optimization
Search Engine Optimization
Email Marketing
Campaign planning
Strategic layout of text, imagery and buttons
Fundraising via email campaigns
Utilizing lists and segmenting to optimize results
A/B testing
Graphic Design
Logo design and branding
Graphics for social media
Web and email banners
Brochures, booklets and other marketing collateral
Web and print advertising
Technology
Advertising: Meta Ads, Google Ads
Adobe Creative Suite: Premiere Pro, Photoshop, Lightroom, Illustrator, InDesign, Acrobat
Additional Creative: Canva, Edits
Social Media: Instagram, TikTok, Facebook, Twitter, LinkedIn, Sprout Social, Buffer, Hootsuite
Video Platforms: YouTube, Vimeo
AI: ChatGPT, Claude, Gemini
Website design: Wordpress, Squarespace
Email Marketing: Quorum (Public Affairs Software), iContact, Mailchimp
Grassroots: Quorum, change.org, care2
Fundraising: Donorbox, Auctria (Online Auctions), GoFundMe, Eventbrite, GiveWP
Google Analytics, Google Tag Manager
Microsoft Office
Additional Interests
Bird watching (check out my profile on ebird) and nature photography, volunteering to walk shelter dogs, movie nights, plant-based cooking. My cats Hawkins and Kara.